A data-driven media lab.
We test ideas in the open market, let the numbers decide, and scale the winners across a portfolio of useful little websites.
Test. Measure. Scale.
We use data to measure, optimize and scale everything we put into the market. That's the whole advantage.
Hypothesis first.
Every idea goes into the open market as a real experiment, with a metric and a stopping rule written down before launch.
Let the numbers decide.
Media buying, content and product changes are all measured against a control. Every media dollar gets a control group.
Winners scale.
Winners get budget, distribution and a permanent spot in the portfolio. The rest get an honest write-up.
Is it significant?
Drag the sliders. This is the same check an idea has to pass before it gets more budget.
Useful little websites.
Frequently asked.
A data-driven media lab. We build and grow a portfolio of useful little websites, and every one of them earned its place with data.
Media buying, search and content. Each channel is measured against a control, and budget follows results.
Yes. We work with brands on placements and sponsorships across the portfolio, with clear reporting on what's working. Email hello@down.top.
A site that clears our thresholds on user value, retention and unit economics, at significance. A good feeling doesn't count.
Top-down strategy, bottom-up data. Also, it fit on a business card.
Got an idea worth testing?
Partnerships, placements, or a site that deserves a bigger audience. We'll run the numbers.
hello@down.top →